The Physician will learn how to make the adjustment from basic lens implant discussion to a discussion on premium lens and who should consider the procedure.
• How to adapt your discussions with patients to ensure expectations will be met and they understand the expectations and options.
• How to develop confidence in the procedure, and good judgment on who should have the procedure.
• What to expect of your staff in helping make this process successful.
• Pearls and techniques will also be discussed.

The Administrator will learn how to incorporate forms, testing, marketing, tracking, and how overall operations will change.
• How to deliver the information to your staff and incorporate premium lenses into the entire practice with staff buy-in.
• A step by step approach to adapting marketing into your clinic with samples of telephone book, internal and external marketing materials and techniques, as well as corporate image materials and website development.
• Community awareness programs, networking ideas, Optometric community notifications as well as many low cost marketing ideas.

Clinical staff/Counselor will learn how to discuss premium lenses and payment options with patients.
• How to incorporate a follow-up process for those who want to think about the choices prior to surgery.
• How to organize the marketing materials throughout the office to ensure the patient is exposed to their choices and can relate to others who have had similar procedures.
• Specific techniques to ensure the patients are informed as to choices, expectations and probable outcomes.
• Discussions on how to network in the Optometric Community to ensure they are aware of your offering and process.
• Closing and scheduling to make the most out of your consults.
• Tracking your results.

We realize that all markets are not the same. We will address issues unique to small, medium and large markets. Call 1-805-987-2020 or 1-877-670-7602 Toll Free (U.S.) for more information. Click on the Download PDF link below to get a portable copy of the event information.